The corporations carefully studied and emulated the tactics of the consumer advocate they wanted to destroy. “Ralph Nader came along and did serious journalism; that is what his early stuff was, such as ‘Unsafe at Any Speed,’ ” the investigative journalist David Cay Johnston told me. “The big books they [Nader and associates] put out were serious, first-rate journalism. Corporate America was terrified by this. They went to school on Nader. They said, ‘We see how you do this.’ You gather material, you get people who are articulate, you hone how you present this and the corporations copy-catted him with one big difference—they had no regard for the truth. Nader may have had a consumer ideology, but he was not trying to sell you a product. He is trying to tell the truth as best as he can determine it. It does not mean it is the truth. It means it is the truth as best as he and his people can determine the truth. And he told you where he was coming from.”
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